Today is the first time I’ve seen advertising directed at Mormons that didn’t scream ‘priestcraft.’
BT linked to three ads from the Deseret First bank that play up the Mormon angle not to convince you that you have to bank there to be a good person and not to convince you that there will be miracles in your life if you bank there. Not only that, but the ads are (a little bit) funny. They got it just right–playing on the stereotypes of Mormon culture without making fun of the Church. Good job.