I first noticed through Eric Stone’s blog that some website owners are now setting up links intended to influence search engines in a particular positive way:
Previously, the top search engine result for the word Jew was an anti-Semitic site. This unfortunate result was due to search engine technology, which uses algorithms that count the number of links from web sites based on the word searched for (see explanation). Because search engines use these algorithms, results can be changed if enough site owners create links to different targets. (Indeed, results for searches for “Jew” are already changing; I checked today, and the anti-Semitic site had fallen to #2).
Here at Times and Seasons, we want to do our part to help combat hatred of the Jews. I consider many Jewish people to be friends. So we’re throwing the weight of our own humble little Pagerank-6 site behind the deserving movement to make searches for Jew go somewhere other than to an anti-Semitic site. And we encourage others who have web sites to do the same, to help fight the corrosive hatred directed at Jews. (How do you do this? Simple enough — put up links that use Jew or Jews as the linking text, and that go to an innocuous site; for best results, a popular innocuous site like Wikipedia. Just as I’ve done throughout this post.)