New Program Fatigue in the Church

I had a friend who worked in the COB (usually this sentence leads to some bologna rumor or another, but in this case I trust it, but to you readers it’s a standard friend-of-a-friend rumor which may or may not be true) that mentioned how a new program would roll out and get hyped up by middle and upper management, and then it would eventually peter out only to get replaced by another one. 

The Church’s growth is slowing down significantly in the developed world to the point to where at best you can say we’re treading water (but Stephen, what about the increasing number of stakes? For the umpteenth time, population momentum). When the numbers aren’t going in the right direction for fairly fundamental, demographic reasons, there’s a temptation to lash around trying to find a magical pill in some new program or another, but the factors feeding into these trends are deeper undercurrents that are often untouched by surface-level new programming. 

We see this all the time in missions, where they can double baptisms if they do this One Weird Trick being promoted. And then missionaries misattribute success levels or lack thereof to the five steps of missionary success (or the lack of following through with it) more than, say, the mix of secularized versus secularizing populations, which probably explains 90% of the variation in missionary success around the world. 

Maybe it’s the republican in me speaking, but I suspect policy particulars have less of an impact on the top line than we sometimes think. (With a few exceptions, the “all young men should serve a mission” being an obvious case, and I would be surprised if changing the missionary age didn’t meaningfully change 18-20 year old retention rates). 

While policy changes may incur higher viewership and attention than a talk about the atonement, the details of the former are typically ephemeral and passing. For example, I suspect all of President Holland’s policy influences won’t be as meaningful in the end as his once-a-century talks he somehow managed to give every year or so. 

That’s not to say that programs don’t work or shouldn’t be hyped up in rare cases, but for a program to work you need to settle on it for a while. It’s not enough to simply roll it out with an early bang. It requires follow-up, and discipline to sit on it for a while without having it be quickly replaced by the next flashy thing. On some level, most people want a legacy from their work, and I would be surprised if this wasn’t a temptation that affected people at all levels of the Church (or any) hierarchy. (I’ve talked about similar concerns in relation to overbuilding temples here). It’s human nature, and we’re all human. An easy way to have a legacy is to be the guy that comes up with program X, but there’s less renown that comes with the discipline of being the person who followed through with decisions that were made and connected to other people instead of scrapping it and redoing everything every time there’s a leadership shift. 

This may seem like vague posting and readers may be trying to suss out a criticism I have of a particular policy or person or another, but I really don’t have strong opinion on ministering vs home teaching versus this or that particular. I really am speaking to a general principle here.


Comments

26 responses to “New Program Fatigue in the Church”

  1. The church leadership is all about new programs and catch phrases as the members eat it up. Pres Nelson was a “build a legacy” leader. Nelson was also a “go do this” leader and not a “do you think we should” leader. All human nature and fine and I am sure he (Nelson) felt good about his changes.

    It was my mission, 100 years ago, that I found out that the church was into “programs” to get baptisms. We had what we called “The 14 day Miracle Program.” Meet to baptism in 14 days. The investigator had to attend church once and get all 7 (?) lessons to be baptized in those 14 days. I believed they used the word “miracle” as it was one if they stayed active.

    I have seen countless mission gimmicks oops programs since then and there will be lots more. There is a mission (foreign) right now that requires investigators to attend church 9 times before they can be baptized. No idea if this is HQ policy or local well-meaning leaders. I chuckle at 9. Why not 8 or 10? I hear they do it to help these converts stay active. It must be going well as they had the police visit last sunday to break up a fight between members. (I am not making this up)

    I remember the general conference where a well meaning (I think) apostle who was introducing a new program called “Preach My Gospel” was throwing the “memorized lessons” way of doing things under the bus. At that change, the church went from knowing exactly what the investigator was being taught to not knowing what they were being taught. The new way was awful at first as the youth didn’t know how to teach in their own words! Raise the bar was the new program which included having youth teach classes before they left. I think it works pretty good now after all these years.

    One last comment….anyone else remember that Pres Nelson was teasing a new program that was going to involve “all” the members in the “next GC” only to have covid happen and nothing came from it?? Or am I making this up….?

  2. I hope that we as a church are finally cresting with respect to trying to incorporate corporate strategies into a religious effort – just to further riff on the mission anecdotes, beyond setting numerical goals regarding contacting as a shorthand way to help missionaries get out of their shell, I am glad that by and large no mission seems to be pushing baptism numerical goals on the companionship level anymore. Or perhaps I’m crazy and that is still common – but to my knowledge, it seems to be blanket policy to not set goals over things that are well within others’ agency, and choosing to get baptized is certainly that!

    I served my mission in Europe, and a very secularized country at that, so the changes overall come as no surprise to me. I didn’t baptize a single person, yet I still prize my mission as such a wonderful, focused experience. To me the closest to that is the temple, where people are all generally there for similar reasons so the unity of focus feels similar. We never taught the lessons verbatim even with the pre-Preach my Gospel days (it rolled out halfway or later in my mission). We were encouraged to memorize the lessons, but that was so that we would at least have that level of language to draw on!

    I really do feel like the best “program” is to try to help each member the best we can, and let the consequences follow. But I am also very much personality-wise the kind of person who would (1) hate to push a book of mormon on someone in a cab, and (2) would hate to be the recipient of that kind of push – I wouldn’t trust it! I very much need to know that the person trying to proselyte me (aka trying to sell me something) is a trusted person I know already, and especially know or can glean their ultimate intentions.

  3. Chad Nielsen

    In a previous ward, the bishipbric was sincerely trying to implement and follow through with new programs and initiatives, but it felt like they were becoming consumed by that preoccupation at the expense of basic spiritual needs. They told speakers to focus on whatever the latest and greatest program was each week, and sacrament meetings in the ward started feeling like a never-ending series of sales pitches and testimonials for programs. I stopped feeling like I was getting anything out of the meetings, since they were worshipping the programs of the Church instead of anything deeper.

  4. Stephen Fleming

    This reminds me of a short conversation I had while bishop with a man who’d been my first counselor, but because he’d served in so many bishoprics (I didn’t know that because I’d only been in the ward 5 months when they called me as bishop) the SP made me promise I’d release him after 1.5 years. I released him after 9 months so I felt ahead of schedule.

    This conversation was probably just a little before the pandemic so at a time when there were lots of big changes at the beginning of President Nelson’s presidency. These were presented as continuing revelation and accompanied by the phrase “the Restoration is ongoing.”

    Anyway, in the hall, the former 1c pulled me aside and said a little under his breath as though this was a point he’d been musing on. “Do you think that if the leaders claim revelation for so many thing, then the members might …” I then filled in what I thought he was getting at, “We’ll get ‘revelation fatigue’?” “Yeah,” he said.

    He dropped out during the pandemic. Maybe I called him into one too many bishoprics. :(

  5. I agree with the principle of Stephen’s post, as he’s addressing the general principle. Although it cuts the other way too: A slowdown in church growth is predominantly about macro-scale demographic trends and secularization, and not your particular policy preferences or historical questions.

    And there’s a difference between new program fatigue and cheap cynicism. It seems reasonable that the minimum number of times someone must attend church before baptism should be greater than zero, and for that number to be set by the local mission rather than church headquarters. Don’t confuse a policy choice with a new program for the sake of innovation.

    Our temple is one of the newer, smaller temples that’s only open a few days a week. And it’s awesome, because we only have to drive 2.5 hours each way instead of 4 hours, and I will not dismiss it as a vanity project.

    People complain that we never get any new revelation, but when the prophets speak, they hate it and spend decades trying to make them take it back.

  6. I dont know if I have ever heard the prophet speak in my entire life long membership in the church. I hear the president speak all the time then leaders/members turn those words into “the prophet” spoke.

    I think the most misunderstood and misused scripture is “by mine own voice or the voice of my servants, it is the same.” No way, IMO, that it means when a church leader speaks its prophecy. It has to mean when a church leader speaks for God/Jesus it is the same. I am waiting for the leaders to tell me when they are actually speaking for God/Jesus. Until then, I will keep listening to God.

    Hey I think someone should probably attend church before being baptized too but 9 times? That is an odd # to me. If the church was truly concerned about retention BEFORE baptism, the program would have to look a lot different. There are concerned after and I would love for the church to share how we are actually doing over time, better or worse. Anyone in the know here?

  7. Kendall Buchanan

    Stephen F,

    Your comment about “revelation fatigue” made me think about the early Saints: Did they ever feel that way? Clearly some did, some didn’t. The difference is whether a person perceives the “revelations” (programs, new slogans, whatever) as moving the needle. If they don’t move the needle, yes, it’ll cause fatigue!

  8. Stephen Fleming

    I believe the point the guy was making to me about revelation fatigue was, will calling all policy tinkering revelation invite skepticism? I think so, especially since I hold to a caretaker model of leadership.

    This doesn’t mean that plenty of decisions aren’t good ones, like giving Jonathan a shorter trip to the temple. But I think lots of President Nelson’s policy changes were less so (lots to say about that and I have). As I said in a lot of my posts on the leaders, I understand that experimenting with policy changes to try to improve things is a good and necessary thing for good organizations to do. I do wonder if calling every (or many) changes revelation can be problematic, however, like my 1c noted.

  9. I think perhaps one takes the name of the Lord in vain when we claim revelation (and thus, God’s imprimatur) for his or her own decision.

    And even if revelation does occur, we cannot cite that revelation (or our higher rank in the church’s hierarchal structure) to impose that decision on others — our God asks us to use patience, brotherly kindness, persuasion, love unfeigned, and so forth.

  10. Interesting post, interesting question, interesting comments. As someone who served in a mission in which the “finding days” were Monday through Thursday for baptisms on Sunday, and hardly anyone baptized had previously attended church at all (and a not insignificant number never did attend a Sacrament Meeting, before or after baptism), I think requiring attendance at 9 meetings sounds like a wonderful idea. Maybe even an inspired one. :)

  11. SDS, The inspiration was already given long ago, but we don’t pay attention to it (or, perhaps more charitably, we don’t understand it). See D&C 20:68. The Lord envisioned a meaningful time (“sufficient time”) between the separate ordinances of baptism and confirmation, but we (in our zeal?) seem to have combined these into a singularity. I wish we would go back and do it like the Lord already instructed.

  12. “People complain that we never get any new revelation, but when the prophets speak, they hate it and spend decades trying to make them take it back.”

    Amen and amen.

  13. It’s hard to lead, especially big spiritually focused organizations. The church got rid of a program when they axed scouting in the states. I wouldn’t mind a bit more programming for youth support. Bishoprics don’t seem structured to see up youth support in small units especially with the hesitation to fully delegate.I’d also love seminary teachers to get paid everywhere or nowhere.
    Perpetual education and pathways has been very successful program development in our recent lifetime.

  14. As a non participant in the LDS Church, but frequent observer of sociological trends I find this post fascinating. My perspective is the the church has been consolidating I around its core members and in doing so knows nonidenticatication as LDS will increase on the periphery. This isn’t a criticism as I actually think it’s the organizationally prudent choice, but it cuts against the notion that programs are meant to increase membership.

  15. My biggest concern with the way these new programs are sometimes discussed is the tendency to act as though they introduce principles that never existed before. At times it feels like a kind of institutional amnesia.

    Take Come, Follow Me, for example. The Church has consistently taught the importance of personal and family scripture study. The primary change wasn’t the introduction of a new principle, but the standardization and alignment of lesson themes to better support home-centered learning.

    Similarly, Ministering didn’t invent the idea that meaningful contact is more important than simply delivering a lesson. That principle had long been emphasized; the program reframed and streamlined how it was applied.

    And finally, missionaries have always been taught to teach by the Spirit. That emphasis didn’t suddenly appear in recent updates—it has been foundational for generations.
    Recognizing continuity alongside change doesn’t diminish the value of new initiatives. In many cases, what we’re seeing is refinement and renewed emphasis, not the creation of entirely new doctrines or principles.

  16. That’s nonsense, REC911. Here’s one example.

  17. Ron Yorgason

    Stephen C,

    I was directed to your Sept 19, 2025 article here, “Missionary Numbers are Peaking and Will Start to Decline.”

    I’d comment there, but it has already turned off. Your projections on missionary numbers are wrong. Instead of peaking, we’re at kind of a low spot and about to see a massive spike that will keep missionary numbers in the 95-107k range from 2027-2033. While the national and state birth rate did indeed tumble from around 14 babies per 1000 people from 1995-2008, to the 10-12 we’re seeing now, 2008 actually saw a massive spike in LDS babies blessed. It jumped from 93k in 2007 to 123k in 2008! Here are the numbers:

    YEAR BIRTHS
    2005 93,150
    2006 94,006
    2007 93,698
    2008 123,502
    2009 119,722
    2010 120,528
    2011 119,917
    2012 122,273
    2013 115,486
    2014 116,409
    2015 114,550
    2016 109,246
    2017 106,771
    2018 102,102
    2019 94,266
    2020 51,819
    2021 89,069
    2022 89,059
    2023 93,594
    2024 91,617

    We’ve been seeing about 39-44% of the babies blessed in the church go on to serve missions. But the last couple years there’s been extra hype from leaders and the new age drop for women, it might go as high as 46% for a couple years. Here’s the projection for 44%:
    2025 82,590
    2026 95,568
    2027 107,019
    2028 105,710
    2029 105,796
    2030 106,564
    2031 104,614
    2032 102,034
    2033 101,622
    2034 98,470
    2035 95,047
    2036 91,904
    2037 86,402
    2038 64,277

    Here’s the projection for 39%
    2025 73,205
    2026 84,708
    2027 94,857
    2028 93,698
    2029 93,774
    2030 94,454
    2031 92,726
    2032 90,439
    2033 90,074
    2034 87,280
    2035 84,247
    2036 81,460
    2037 76,584
    2038 56,973

    So, I think we can expect to see between 95k-107k missionaries by 2027, and it will stay there until 2033.

  18. Ron Yorgason: Good point. I guess it comes down to whether the Mormon corridor birth rate is more predictive of the eventual missionary cohort or the baby blessing cohort is. From where I am at least it still seems like the Mormon Corridor missionaries are still very much the core of the proselytizing force, but then of course Mormon corridor birth rate is probably also affected by there simply being fewer Latter-day Saints per capita, and maybe the Latter-day Saint, Mormon corridor birth rate didn’t collapse in 2008. To make it more concrete, I’m going to say that if we don’t start to see a consistent year-by-year decline by 2030 then yours is probably the more correct way to approach the numbers. Whatever the case, I hope you’re right!

  19. Brother Green,
    I am not saying you or other members have not heard any prophecy, I am saying I have not. I am happy for you and others that feel God wanted the 2 hour block etc. Took Him a while as I have been hearing about that for 30 years. Now I am hearing about a 1 hour church….

    There is a reason they have two titles. President and Prophet are not the same things. I am guessing most members think all of Nelson’s changes were from the prophet side, but I think they were on the president side. I dont need them all to be on the prophet side to be a believer in the gospel.

    I am following (mostly) the president and you are following the prophet. It works for both of us.

  20. REC911, I understand where you are coming from. If the President of the Church receives a revelation (such as in his Prophet role), it is through his President of the Church role that he implements it among the members. But whether he receives revelation or not, he is still the President of the Church and has to make decisions.

    Elder Stephen L. Richards said it this way in his April 1932 general conference address:

    “The Church believes in new and continuous revelation, and ever holds itself in readiness to receive messages from the Lord. To that end the people sustain the President in
    particular, and others of the General Authorities, as the
    media through which God’s word may be delivered. A
    revelation to our living president would be as readily
    accepted and become as much a part of our scripture as the
    revelations given to the Prophet Joseph.

    “In the absence of direct communication from heaven, however, the Church and its people must be guided by the revelations already given and the wisdom and inspiration of its leadership. I have great confidence in the wisdom of the presiding authorities in all departments of church service, first, because they hold the Holy Priesthood, and second, because I know them to be good men. There is virtue in the endowment of the Priesthood. It brings to men who receive it and appreciate it an enlarged conception of iife and an altruism that is Christlike in character. It brings spiritual knowledge and power, and the judgment of a presiding officer holding the Priesthood is generally an inspired judgment. It is the product of noble motive and fervent prayer.”

  21. It is also worth considering, I think, that divine revelation might not always be a way in which new ideas or truths are presented. Revelation might be a directive to hold onto old or received ideas and truths that are currently besieged and are slipping away in the general society.

  22. Different things work for different people, and the one advantage I see of having a succession of new programs that are soon mostly forgotten is that people can latch onto the ones that work for them. But overall I agree that fewer programs with more sustained attention will bring (somewhat) better results.

    The example that comes to my mind is the way the Church as an institution responded to President Benson’s call to focus on the Book of Mormon. It was relentless, and it made a difference.

  23. REC911 – you mentioned hearing about 1 hour church. Can you share more? Are their plans to reduce our services to solely a one hour sacrament meeting at some point in the future?

  24. I think it’s natural to get fatigued and less engaged when program changes are too frequent, especially when they seem hasty or half-baked, which they sometimes do. I wonder if the church is over-correlated, with too much decision-making by one person and not enough buy in by others, which leads to abrupt and major swings in policies/practices depending on who the President of the Church is. I’m thinking of things like the temple announcing spree that occurred during the entire Nelson presidency, that seems to have immediately halted when he died.

  25. Artimes: Just from random members who are repeating what someone told them. The LDS grapevine. No details, sorry.

    E: Amen

  26. Mortimer

    If women in GA leadership were allowed to serve longer than five years, RS, YW and Primary initiatives might have a chance to take root.

    One of the most heartbreaking examples of promising projects on the scrap-pile was the adult and child literacy initiative created by Cheiko Okazaki, Elaine Jack, and Aileen Clyde during their time in the Relief Society presidency. It was a thoughtful effort to support gospel learning while also addressing poverty and strengthening personal and family self-reliance. It was brilliant.

    Today, that same literacy vision could easily expand to include media, data, health, and tech literacy. Who knows. Maybe if we had focused on this 30 years ago, we as saints could have navigated COVID with better health literacy, and stood as a state with its ethics in tact instead of wallowing in the current political mess. Something this big and important needed more than 5 years to launch. Dang it.

    It could have been a powerful modern expression of “Charity Never Faileth.”

    Think of the impact Dolly Parton has had through her literacy work (Imagination Library), showing that even here in the US, many people lack access to books and educational support. Dolly has made a DRAMATIC difference with fewer resources compared to the church’s nest egg. Imagine what a sustained church-wide effort could have meant, especially as the Church expanded into developing countries.

    Literacy empowers people economically, intellectually, and spiritually. Every mission of the church would have benefited from increased literacy. Cheiko, Elaine and Aileen knew that. They wanted to pass along the light.

    The only other comparative long-term projects have been the PEF (President Hinckley) and I don’t know what the status of that is today, and BYU Pathways (which is still relatively new and may or may not evolve over time.) A world-wide sustained literacy initiative could have complimented and fortified the PEF and Pathways. We needed more than 5 years. We needed that particular RS presidency to have served for 20 years or more. They were unparalleled.

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