“We can’t get in,” a young man argued. “The Masons are like a super-secret society!”
“Supersecret? Really?” Langdon remembered the large Masonic ring that his friend Peter Solomon wore proudly on his right hand. “Then why do Masons wear obvious Masonic rings, tie clips, or pins? Why are there Masonic buildings clearly marked? Why are their meeting times in the newspaper?” Langdon smiled at all the puzzled faces. “My friend, the Masons are not a secret society . . . they are a society with secrets.”
“Same thing” someone muttered.
“Is it?” Langdon challenged. “Would you consider Coca-Cola a secret society?”
“Of course not,” the student said.
“Well, what if you knocked on the door of corporate headquarters and asked for the recipe for Classic Coke?”
“They’d never tell you.”
“Exactly. In order to learn Coca-Cola’s deepest secrets, you would need to join the company, work for many years, prove you were trustworthy, and eventually rise to the upper echelons of the company, where that information might be shared with you. Then you would be sworn to secrecy.”